The days where all you needed was a professional headshot for your marketing materials, listings and website are over. Now if you want to engage with prospective clients, you need to invest in a branding photography session.
Branding photography consists of images that are aligned with a business’s mission and visual aesthetic.
They usually feature the business owner, employees, and maybe some of the products or services that the brand provides. While they are great to use on social media (you can read more about why below), they are also perfect for websites, marketing materials, advertisements and anywhere else you use images in your brand strategy.
Keep reading for the three reasons why realtors benefit from having brand photos.
Branding Photography Creates a Sense of Familiarity
Yes, you still need a professional headshot for your business, but if you want to connect with your audience on a deeper level on social media, you also need photos that foster a sense of familiarity. You need photos that give your clients a better idea of who you are so that you can build that know, like and trust factor.
This is where branding photography comes into play.
A good branding photographer will capture pictures of you doing all of the things you do in your business. This can be the laptop shots, talking on the phone, meeting with clients, even posting that FOR SALE sign outside one of your latest properties.
They may also take photos of you doing what you love to do when you are off-duty. This is your opportunity to share your favorite hobbies like cooking, spending time with your family, reading or taking a walk around your area. These are all things that people can relate to and when they see you doing something they love to do, they will feel like they know you better and they will come to like you.
Brand photos make social media content creation more turnkey
Brands often struggle to keep their social media profiles updated because they lack the content to post. But when you invest in a branding photography session, you will have a folder of pictures to choose from so the only excuse you have not to post to your social media accounts is you have too many options!
Brand photos reflect your personality
While you can tell people everything you want to, it is always better to show them and a great way to do that is through branded images. Brand photos reflect your personality so you are able to show your audience who you are, not tell them. This is also where you can set yourself apart from your competition. Allowing prospective clients to see who you are as part of your brand will help them to trust you to sell their home.
Now that you know why branding photography is a must for realtors, it’s time for you to find a brand photographer that matches your brand aesthetic. Luckily that is as simple as a Google search or even searching on Instagram for “brand photographer ____ [your city].”
You can see how I use brand photos on my website, as well as on Instagram @the.social.broker and @mariscallahan, where you’ll also find more helpful social media tips for realtors.
Additional Articles About the Benefits of Branding Photography for Realtors
Benefits of Personal Branding Photos Explore more benefits of personal branding photography for real estate agents
Elevate Your Real Estate Career: 10 Benefits of Personal Branding Photography for Realtors Personal branding photography offers a wealth of advantages for realtors aspiring to elevate their careers.
6 Reasons Why Realtors Need High-Quality Branding Photos Branding photos give realtors the opportunity to personalize their brand and stand out from the competition.
