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In the early days of social media, it was like the Wild West—no rules! You could slap an Instagram filter on a photo of your dog, and watch the likes pour in. Once brands and businesses realized the potential of social media for marketing purposes, things changed. Suddenly, social networks became flooded with advertisements for […]

The days where all you needed was a professional headshot for your marketing materials, listings and website are over. Now if you want to engage with prospective clients, you need to invest in a branding photography session. Branding photography consists of images that are aligned with a business’s mission and visual aesthetic. They usually feature […]

With the Instagram algorithm changing constantly, the platform switching up its focus from pushing video hard to taking all three forms of posts into account equally, and the fact that now we’re supposed to use keywords in our captions, it’s hard to know what matters when it comes to using social media anymore.  Adam Mosseri, […]

Every week, over 90 million Americans listen to at least one podcast. Over the past 20 years, the medium has quickly become a popular source of entertainment and education. Podcasts are an excellent resource for anyone seeking real estate market knowledge, industry tips and general inspiration.  Keep reading for some of the best real estate […]

With over 3.8 billion active social media users worldwide, there’s no question that social media is a non-negotiable in any real estate agent’s marketing strategy.  However, simply creating a social media account and posting generic tips and listings isn’t enough if you want to be a modern real estate agent. To truly stand out and […]