Instagram Stories have transformed how real estate agents connect with their audience, providing a perfect way to showcase personality, offer value, and build real-time relationships. By learning how to create engaging Instagram Stories, agents can captivate their audience and stand out in a competitive market.
Unlike regular Instagram posts, Stories allow you to share quick, engaging moments that disappear after 24 hours, which makes them perfect for sharing a variety of content—without the pressure of permanent display. Here’s a guide to help you create engaging Instagram Stories that keep your followers coming back for more.
Create Engaging Instagram Stories with Interactive Elements & Behind-the-Scenes Moments
Use Polls, Sliders, and Question Boxes
One of the simplest ways to boost engagement on Instagram Stories is by using interactive elements like polls, sliders, and question boxes. These features require minimal effort from followers but encourage participation. This helps you build a sense of community and get to know your audience.
- Polls: Polls are perfect for gathering opinions or feedback on topics related to real estate. For example, you could ask followers, “Which kitchen style do you prefer?” or “Do you like open floor plans?” These questions invite followers to participate, giving you valuable insights into their preferences while keeping them engaged.
- Sliders: The emoji slider is a fun, visually appealing way to let followers express their opinions. Use sliders for lighthearted feedback on properties or features, such as “Rate this living room’s coziness” or “How much do you love this view?”
- Question Boxes: Question boxes are an excellent tool for sparking conversations with your audience. Try using them for Q&A sessions, inviting followers to ask about anything real estate-related, or let them request specific advice, like “What questions do you have about buying your first home?” This helps establish your expertise while creating a two-way conversation.
The more your followers interact with these elements, the more likely your Stories are to appear at the top of their feeds. Interactive features encourage a steady flow of engagement, which can help build a dedicated following.
Share Behind-the-Scenes Moments
People love seeing the human side of businesses, and as a real estate agent, you have countless opportunities to share relatable, behind-the-scenes content.
Instagram Stories provide the perfect platform to showcase the moments that make up your day-to-day life and work, creating a sense of authenticity that draws people in.
- Open Houses and Showings: Give followers a sneak peek into the preparation that goes into hosting an open house or showing. You could share a quick clip of setting up, highlight any special features in the home, or share a humorous moment that happened during the process.
- Community Events: Attending a community event? Bring your followers along with you. Showcasing your involvement in local events positions you as a connected member of the community and reinforces your local expertise.
- Everyday Moments: Real estate agents lead busy, dynamic lives, and followers love seeing it. Share a glimpse of your morning coffee spot, a quick video of your work setup, or an out-and-about moment as you explore local neighborhoods. These snippets make your profile feel approachable and personable, helping to build trust and relatability with your audience.
Behind-the-scenes content shows your followers that you’re not just a real estate agent but a relatable person, building a personal and genuine connection.
Create Engaging Instagram Stories Using Educational & Visually Interesting Content
Mix in Educational Content
Educational content positions you as an expert in your field and helps potential clients view you as a valuable resource. Instagram Stories are ideal for sharing quick, digestible insights that educate your audience without overwhelming them.
- Quick Tips: Short tips and tricks are perfect for Stories. Share a “Top 3 Tips for First-Time Buyers” or “3 Quick Ways to Boost Curb Appeal” that followers can easily remember and implement. These kinds of posts are often saved, shared, or rewatched, extending their reach.
- Real Estate Jargon Breakdown: Real estate terminology can be confusing for many. Use Stories to break down common real estate terms in an approachable way. For example, explain terms like “escrow,” “appraisal,” or “closing costs” to help demystify the process for your audience.
- Market Insights: Brief market updates are another great way to add value to your Stories. Share recent stats, trends, or changes in the market, like “Average home prices in [your area] are up by X% this month” or “Tips for navigating a competitive market.” This type of content reinforces your expertise and gives your audience helpful, timely information.
Educational content builds credibility and encourages your audience to keep coming back for more helpful insights. Sharing tips, market updates, and real estate jargon breakdowns in your Stories not only positions you as an expert but also keeps your content fresh and valuable.
Keep It Visually Interesting
Instagram is a highly visual platform, and Stories are no exception. To keep followers engaged, make your Stories visually appealing by using stickers, GIFs, captions, and other elements that add flair and catch the eye. Here are a few ways to make your Stories pop:
- Stickers and GIFs: Adding relevant stickers or GIFs to your Stories can enhance the visual appeal and make them more interactive. For example, add a “New Listing” sticker to highlight a recent property. Or use a “Swipe Up” GIF for Stories with links (if your account has the link feature).
- Captions and Text: Not all followers will be able to listen to the audio in your Stories, so use captions to convey the main points. If you’re sharing a tip, for instance, write out a brief summary on the screen. Captions make your content accessible to a wider audience and ensure that your message is clear, even without sound.
- Creative Layouts: Mix up your Story layouts by using different photo and video combinations. Try adding split screens, boomerangs, or sequences of short clips to make your content dynamic and interesting. Instagram’s “Layout” option allows you to combine multiple images into one Story, which can be especially useful for sharing room-by-room glimpses of a new property.
Visually interesting Stories are more likely to hold viewers’ attention and encourage them to tap through to see more of your content.
Create Engaging Instagram Stories Showcasing Case Studies & Reviews
Show Client Success Stories and Testimonials
Highlighting client success stories and testimonials in your Stories can serve as powerful social proof. It shows potential clients the positive outcomes they can expect when working with you. Stories offer a relaxed, informal way to share these testimonials without feeling overly promotional.
- Client Reviews: Share screenshots of client reviews or testimonials. Add a brief caption to contextualize the review. An example might be “Loved helping [client’s name] find their first home!” or “Nothing better than a happy client.” This provides valuable proof of your expertise and dedication.
- Before-and-After Photos: If a client made home improvements before selling, showcase a “before-and-after” Story series to highlight the transformation. This can give potential clients a feel for what’s possible with their own homes. It illustrates your hands-on support in the selling process.
- Closed Deals: Celebrate successful closings by sharing a quick Story with a “Sold” sticker and tagging the location. Add a fun caption, “Another happy client settled into their dream home!” to create a feel-good moment showcasing your track record.
Testimonials help build trust and provide a sense of what it’s like to work with you. This your brand more credible and appealing to prospective clients.
Make Stories a Key Part of Your Instagram Strategy
Instagram Stories offer a unique way to build real-time connections with your audience. They give you the freedom to share authentic moments, valuable insights, and interactive content that keeps followers engaged. The key to effective Stories is balancing fun, behind-the-scenes moments with educational and community-focused content showcasing your expertise and personality.
To create effective Stories, it’s important to balance fun, behind-the-scenes moments with educational and community-focused content. This approach not only highlights your expertise but also showcases your personality. By incorporating interactive elements, sharing authentic experiences, providing valuable insights, and ensuring visual appeal, you can develop a Story strategy that transforms casual followers into loyal, engaged clients.
So start experimenting! As you find what resonates with your audience, you’ll see Stories become a powerful tool in building your brand. It establishes trust, and connecting with potential clients on Instagram.
Additional Resources to Create Engaging Instagram Stories
3 Types of Content Every Real Estate Agent Needs to Grow Their Social Media Presence – Three types of content that every real estate agent should incorporate into their social media presence strategy
How to Make Content That Converts: A Guide for Real Estate Agents – Explore how to create content that converts by engaging your audience and driving action
Tips to Increase Engagement on Instagram Posts For Real Estate Agents – Instagram engagement is essential for real estate agents who want to connect with their audience
