In the competitive world of social media, one of the best ways to gain traction is by creating content that followers can’t help but share with others.
When your audience shares your post, it acts as a recommendation, signaling that your content resonates with people. Not only does this help expand your reach, but it also tells the algorithm that people find value in your posts, increasing the chances that it will push your content to a larger audience.
Creating Content That Compels Others to Share
Here’s how to create highly shareable content that adds value to your followers and sets your social media apart.
Understand What Makes Content Shareable
Before diving into content creation, it’s important to understand what makes people want to share a post. Generally, content is shareable when it:
- Adds Value: People want to share information that’s useful, interesting, or insightful. For real estate agents, this could mean offering home-buying tips, mortgage advice, or local market insights.
- Triggers Emotion: Posts that evoke humor, nostalgia, inspiration, or excitement are highly shareable. A funny meme about the home-buying process or an inspiring before-and-after transformation can spark an emotional response.
- Establishes Connection: Content that’s relatable or aligns with shared experiences encourages sharing. Think about posts that address common challenges in home-buying, the joys of first-time homeownership, or local community events.
Understanding these elements can help you tap into your audience’s mindset and create content that resonates with them on a personal level.
Use Humor to Stand Out
Everyone loves a good laugh, and humor is one of the most effective ways to make content shareable. For real estate agents, this could mean creating relatable, funny posts that highlight common home-buying and selling experiences, like:
- Memes About House Hunting: Create a funny meme about the realities of house hunting, such as “The five emotions of finding the perfect home” or “When you realize your dream home is out of budget.”
- Jokes on Home Maintenance: Share a humorous take on home maintenance tasks that people tend to put off, like changing the air filter or tackling garage clutter.
- Relatable Real Estate Misconceptions: Playfully debunk common misconceptions about the real estate process or home buying and selling. For example, address the common belief that renovation and closing timelines are quick and easy, just like on TV, when the reality is much more complex.
Posts like these are fun, lighthearted, and universally relatable, making people more likely to share them with friends and family going through similar situations.
Creating Content to Add Value and Inspire
Add Value with Practical Tips and Advice
Educational content that provides practical tips or advice is another great way to make content shareable. If you can save someone time, money, or stress with your post, they’ll be more inclined to share it with others who might benefit too. Here are some ideas:
- Step-by-Step Guides: Share simplified guides for common processes, like “How to Prep Your Home for a Spring Sale” or “What First-Time Buyers Need to Know.”
- Infographics and Checklists: Visual aids are particularly popular for their easy-to-read format. Create graphics about topics like “Home Maintenance Must-Dos for Fall” or “Top 5 Things to Look for When Buying a Home.”
- Local Insider Tips: Real estate agents are local experts, so don’t hesitate to share your insights about the area. A post about “The Best Neighborhoods in _____ [Your City]” or “Top Local Spots to Visit in _____ [Your Area]” is not only informative but also easy to share.
Providing value positions you as a helpful resource and builds trust with your audience, increasing the chances that followers will pass it along to others in their network.
Inspire with Stories and Transformations
Inspiring content is a powerful motivator for sharing, especially when it taps into the “before and after” experience. Creating content like this is particularly relevant in real estate, where transformations are common. Here are a few ideas:
- Before and After Home Transformations: Showcase a home staging, renovation, or landscaping project with side-by-side images or a quick video. People love seeing improvements, and these transformations can inspire those thinking about making changes to their own homes.
- Client Success Stories: Share stories about past clients who achieved their dream home or sold their property under favorable conditions. Include details about what made the process a success. These stories can motivate others who may be considering a real estate journey of their own.
- Testimonials and Reviews: When clients share their positive experiences, turn their testimonials into graphics or mini-stories. This is not only social proof but also inspiring to potential clients and highly shareable.
Creating Content That is Trending With a Clear CTA
Align with Trending Topics and Seasonal Content
Creating content that taps into trending topics or aligns with seasonal events can significantly increase shareability. During the holiday season, for instance, people are more likely to share festive content that aligns with their mood and current events. Here’s how to leverage this:
- Share seasonal home and lifestyle tips: Create content around topics like “How to Winterize Your Home” or “Simple Decor Ideas for the Holidays.” These timely posts are helpful and relatable, which makes them perfect for sharing.
- Align with national days: Consider creating content around popular social media holidays, like National Pizza Day or National Pet Day, with a real estate twist. For example, on National Pet Day, you could share tips on “How to Make Your Home Pet-Friendly” or showcase pet-friendly home features.
- Embrace trends – when they fit your brand: If there’s a trend going around that you can tie back into your real estate content and it feels like a good fit for your personal brand, go ahead and jump on it! Adding trending audio to a reel or participating in a challenge can make your content more discoverable and shareable.
Encourage Sharing with a Strong Call-to-Action (CTA)
Finally, don’t be afraid to ask followers to share your content! A simple prompt at the end of your post can be highly effective, especially if you encourage people to pass along helpful information. Some effective CTAs include:
- “Tag a friend who’s house-hunting!”
- “Share this post with anyone thinking about selling their home.”
- “Send this to someone who’s ready to move to [your area]!”
A clear CTA encourages your audience to act and can dramatically increase the likelihood of your content reaching a wider audience.
Creating content that is shareable doesn’t just increase your reach; it helps establish you as a knowledgeable, engaging, and trustworthy presence in your industry.
Creating Content That Stands Out
By using humor, offering practical advice, sharing inspiring stories, and aligning with trends that fit your brand, you create a variety of content that resonates with your audience. Shareable content builds a sense of community and connection, fostering loyalty among your followers and keeping your brand top of mind when they or someone in their network needs a real estate agent.
Remember, social media success isn’t only about how often you post—it’s about the value, entertainment, and inspiration you bring to your followers. So, start creating shareable content that your audience will love passing on, and watch as your reach and engagement grow organically.
Additional Resources
3 Types of Content Every Real Estate Agent Needs to Grow Their Social Media Presence – Standing out online requires more than just posting property listings
How to Make Content That Converts: A Guide for Real Estate Agents – Explore how to create content that converts by engaging your audience and driving action
10 Tips to Boost Social Media Engagement for Real Estate Agents – Boost engagement on your posts and connect more deeply with your followers.
