If you’re a real estate agent looking for some reel ideas to elevate your Instagram game in January, we’ve got you! Quick, simple reels are the perfect way to captivate your audience, showcase your expertise, and build your brand.
Short-form video content is popping off right now, and it’s easier than ever to create engaging reels that resonate with your followers.
Whether you’re sharing tips for buyers, highlighting local gems, or injecting a bit of personality into your content, we’ve got you covered.
Here are three trending reel ideas for January that will help you start the new year strong and help you stay consistent on social media.
1) “Calling All My Clients…”
Why it works:
This trend leverages the combination of humor and curiosity to grab attention. The relatable act of texting or calling clients paired with an intriguing message leaves viewers wanting to know more. It’s a fun and authentic way to connect with your audience while subtly promoting your services.
How to do it:
Record a short clip of yourself holding your phone to your ear or texting on your phone. Use a relatable and engaging facial expression—think surprised, focused, or excited.
Text on Screen: “Calling all my clients to let them know that you don’t need to wait until spring if you’re ready to sell or buy a home right now” or personalize it to fit whatever message you wish you could call up all of your clients to tell them right now.
Pair it with one of these trending audio:
If you’re doing the phone call use this original audio.
If you’re texting, use this original audio or this original audio.
2) Come with me to ___
Why it works: “Come with me” reel ideas tap into the natural curiosity of viewers who want to know what a day in the life of a real estate agent looks like. These reels are highly engaging because they’re personal, relatable, and visually dynamic. By giving followers a behind-the-scenes look at your daily routine, you create a sense of connection and authenticity, building trust and keeping them engaged.
How to do it: Take your viewer with you as you go about your day in the life.
Choose something specific you’re doing that day or do a general “day in the life” and record 3-5 quick clips of yourself along the way. For example, you might say: “Spend a day with me as a realtor in Chicago in January” and record the following clips:
- Pouring your morning coffee
- Waving to yourself in the mirror all bundled up to go outside on showings
- Walking into a home to show it or attending a final walk-through
- Typing at your computer while browsing the MLS for a client
- Playing with your pets or interacting with your family
- Cooking dinner or opening up takeout bags
Use text overlays to guide the story, such as: “Spend a day with me as a realtor in Chicago in January” or “Come with me for a day in the life of a Chicago realtor.”
Suggested Audio: I’ll Do It or Oogum Boogum Song.
3) This is your sign to go to ___ and ___. (Spotlight a local favorite)
Why it works:
Recommending local places shows off your expertise as a community insider and builds a connection with followers who trust your advice. These reel ideas are quick to create, visually appealing, and encourage engagement as viewers share their own recommendations or save your post so they can remember to go wherever you’re recommending. This type of content also builds goodwill among other local business owners.
How to do it:
- Film a few quick clips of the location. Focus on engaging visuals like the shop’s exterior, the ambiance, or your favorite dish or drink being prepared. It’s great if you’re in the video but you don’t have to be.
- Start the reel with text on the screen: “This is your sign to go to [local spot] and [what to do/order there].”
- Wrap up with a friendly CTA like: “Tag someone you’d bring here!” or “What’s your favorite thing to order at [local place]?”
Suggested Audio: Here I Am Once Again
Reels are an incredible tool for real estate agents to showcase expertise, build connections, and engage with their audience. By incorporating these three trending ideas into your January content plan, you can set the tone for a successful year ahead.
